The Wausau/Stevens Point market is comprised of three counties in Central Wisconsin – Marathon, Portage, and Wood – and home to UW Stevens Point, as well as several Technical Colleges. It is an area rich in the manufacturing, medical, and agricultural industries, and offers a quiet, family-friendly environment, while still being within easy driving distance to major metropolitan cities.
NRG Media Wausau/Stevens Point operates four radio stations:
Wisconsin’s Big Cheese 107.9 – WBCV-FM, plays a Big Variety of music from the 70’s, 80’s, 90’s. It’s tough to put Big Cheese 107.9 in a category and we like it that way. Targeting adults 25-54, this is the radio station known for fun contests and conversation. Broadcasting at 100,000 watts, WBCV smothers all of Central and North Central Wisconsin.
Classic Rock 103.3 – WGLX-FM is Central Wisconsin’s home for Classic Rock! Broadcasting at a full 100,000 watts, WGLX brings the fun and antics of the Bob & Tom Show in the morning, followed by live and local personalities all the way through the workday to midnight! WGLX is the market leader to reach men between the ages of 25-54.
Hit Music Now Hot 96.7– WHTQ-FM. If you want new music in Central Wisconsin, you’ll find it playing on Hot 96.7. We love hit music, and that’s why we play more of it than anyone else in the market. Targeting women 18-34, Hot 96.7 delivers the latest current hits and entertainment every day, while being actively involved in the local community.
Today’s Best Country Y106.5 – WYTE-FM plays new country for Central Wisconsin, along with favorites from the 90’s to now with 100,000 watts of power! With a new, fresh morning show and local talent all day long, we are the at-work listening country station targeting women 25-54. The Polka Party is a popular feature every Saturday from 7am-10am.