South Central Wisconsin’s vibrant economy ranges from the farm to the state capital. Agriculture, education, healthcare and manufacturing make up the bulk of the local economy. Covering the area with strong broadcast signals, robust, content heavy digital products and compelling out of home marketing solutions are what we do best. We know Wisconsin, you should know our audiences.

NRG Media Fort Atkinson operates three radio stations:

940 WFAW – WFAW-AM is Jefferson County’s News/Talk/Sports leader. Gary Douglas, Michael Clish and a focus on hyper-local news coverage are the most important flavors of the WFAW brand. The station’s legacy sports franchises (Packers. Brewers, Badgers, and Bucks) are significant programing features. High School sports add more local color.

Kool 106.5 – WKCH-FM features an advertiser and listener friendly Oldies format that delivers the hits to South Central Wisconsin. KOOL 106.5 is also home to UW – Whitewater sports and High School sports. A great variety of music keeps KOOL 106.5 the area’s first choice for Adults 35-64 looking for memorable music.

107.3 WSJY – WSJY-FM is a pop Adult Contemporary format, delivering an advertiser and family friendly environment and a desirable female demo. 50,000-watt coverage reaching from Rockford Illinois to Wisconsin Dells, Waukesha to Green County. Live, local drive time shows mean high visibility locally and increased social media interaction.


General Manager:
Michael Gahagan |


W6355 Eastern Avenue
Ft. Atkinson, WI 53538
Phone: 920.563.9329
Fax: 920.563.0315


WFAW features local news, weather and sports, carries the Green Bay Packers, Milwaukee Brewers, Bucks, Wisconsin Badgers and local high school sports. WFAW serves Jefferson, Northern Rock, Western Walworth, Eastern Dane and Southern Dodge Counties.


KOOL 106.5 features music from the late 60’s as well as the 70’s and 80’s. WKCH serves Jefferson and Walworth counties as well as, Northern Rock, Eastern Dane, Southern Dodge and Western Waukesha counties in Wisconsin.


107.3 WSJY is your “At Work Station” featuring current Adult Contemporary mixed with the best from the 70’s-80’s-90’s and today. WSJY serves Southern Wisconsin and Northern Illinois.